share matrix

share matrix
growth/​share matrix ˌgrowth/​ˈshare ˌmatrix noun [singular] MARKETING
the idea that the profit obtained from a product depends on the growth rate of the particular market it is in and its share of that market. A product with high market share in a market with high growth is a Star, and one with high market share in a market with low growth is a cash A product with low market share in a market with high growth is a Problem Child, and one with low market share in a market with low growth is a dog; = BCG MATRIX; BOSTON MATRIX — see also experience curve, portfolio

Financial and business terms. 2012.

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